Mariana Aristizábal

Mariana Aristizábal

Co-founder, Pleras

Experience building and scaling markets and subscription products. At Perlego, launched and grew the Latam and European regions, then moved into Product Growth, owning retention and monetisation for the DTC business. Has mentored startups on international expansion with Brighteye Ventures and female students exploring the startup ecosystem with Women Who Build.

LinkedIn

Articles

  1. 6 min read

    Finding the step that is actually limiting your growth

    Most founders fix the funnel step they feel worst about. The better question is which step limits the outcome you want right now. A worked example inside.

Session recaps

  1. Acquisition

    Our first Growth Office Hour: NoWall

    A bootstrapped brand selling natural protein bars online. Half their customers come back, but not enough people buy a first time, and the budget had to go either into ads or organic content.