Craig Traynor

Craig Traynor

Co-founder, Pleras

Brings together experience in software engineering, product and growth. He began his career as a CTO at early-stage startups before moving into growth, first as Head of Digital at a brand agency working with brands like Nestlé and then at Perlego as Director of Consumer Growth, taking the company from £1M in ARR to £10M.

LinkedIn

Articles

  1. 6 min read

    Finding the step that is actually limiting your growth

    Most founders fix the funnel step they feel worst about. The better question is which step limits the outcome you want right now. A worked example inside.

Session recaps

  1. Acquisition

    Our first Growth Office Hour: NoWall

    A bootstrapped brand selling natural protein bars online. Half their customers come back, but not enough people buy a first time, and the budget had to go either into ads or organic content.